WBD Property — a commercial agency managing a variety of sites across the UK. For this brief, they were seeking specialist reach into the food production sector.
The Challenge
- Asset type: Commercial Production Kitchen (Harlow)
- Problem: The agent had limited access to relevant food production brands; insufficient targeted demand
- Objective: Generate more qualified viewings and move quickly to credible offers, and completion
WBD’s customer database and marketing channels didn’t naturally reach food manufacturers, meal-prep brands, and other food production operators. The unit needed both visibility in the right places and hands-on matchmaking to convert interest into viable offers.
The Oya Approach
Oya partnered with WBD on a straightforward structure and an execution plan designed for speed and fit:
Commercial Options Offered
- Flat listing fee: £250 + VAT per month
- Success-only: A flat completion fee, with no monthly listing fee
WBD chose the success-only route.
Targeted Demand Generation
- Niche distribution: Featured the unit on Oya and amplified it directly to our database of food production brands.
- Pre-qualification: Screened inbound interest to prioritise operators with the right compliance, capability and timelines.
- Fast coordination: Arranged and tracked viewings, collected structured feedback, and kept momentum between parties.
- Market guidance: Advised on positioning, FAQs and operational considerations specific to food production tenants (HACCP, utilities, access, loading, etc.), helping reduce friction at offer stage.
Results (8 Weeks)
- 10+ qualified viewing requests generated and passed to WBD
- 2 offers progressed following viewings
- Deal closed on robust commercial terms
Why It Worked
- Specialist reach: Oya’s network is built around food brands—manufacturers, meal-prep, catering and production operators—matching exactly what this unit required.
Category expertise: Understanding of compliance and operational needs meant fewer dead-end enquiries and faster, higher-quality progress.
