September 19, 2025
3
Minutes

How Bun and Sum Secured Their First Hackney Location with Oya

The Brief

  • Bun and Sum - an established burger brand known for quality, and a loyal customer base across London.
  • Requirement: 500–600 sq ft takeaway unit

  • Location: Prime Hackney (East London)

  • Purpose: Support rapid growth and meet rising delivery/collection demand

  • Status quo: Traditional agent route running cold; limited suitable stock surfaced over 8+ weeks

Why They Came to Oya

Bun and Sum were already using Oya’s newly launched platform to track hard-to-source kitchens and takeaway sites. They also briefed the Oya team directly with precise size, location, and operational needs. As a preferred self-managed vendor on Oya, they received priority alerts on new, relevant listings.

The Oya Approach

  • Targeted supply: Oya had recently partnered with an East London landlord holding several small-format takeaway units in Hackney.

  • First look access: As soon as a matching unit went live, Bun and Sum received it the same day.

  • Operational fit: We filtered for key food-use considerations (extract, utilities, waste, access, service yard/curbside practicality) to avoid dead ends.

  • Momentum management: Coordinated viewing, clarified heads of terms quickly, and aligned both parties on timelines and responsibilities to keep the deal moving.

Timeline & Result (4 Weeks)

  • Week 1: Shortlist shared and viewing arranged

  • Week 2: Offer agreed and legals initiated

  • Week 3–4: Legals concluded; lease completed

Bun and Sum now have their Hackney home — and yes, their Angry Smash is absolutely worth a try.

Commercials

  • Lease Term: 5 years

  • Oya Vendor Fee: Flat £500 + VAT

Why It Worked

  • Precise matching: Oya’s niche inventory and landlord partnerships surfaced a unit that standard searches missed.

  • Speed: Priority notifications and clear requirements cut out time-wasting site visits.

  • Deal hygiene: Early alignment on operational needs and straightforward communication reduced friction in legals.

Takeaways for Growing F&B Brands

  • Define the brief tightly: Size, location, ventilation, utilities, and access — clarity here halves your search time.

  • Go where the stock lives: Niche marketplaces and landlord partnerships can reveal units traditional channels don’t surface.

Keep momentum: Fast feedback and tidy documentation are often the difference between weeks and months.